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mopay integrates automatic landline billing as a fall-back to an empty prepaid card
mopay today announced its successful experience with a landline billing fall-back option designed for consumers who have forgotten to top-up their prepaid card credit.
mopay, a global leader in innovative payment solutions for online merchants, today announced its successful experience with a landline billing fall-back option designed for consumers who have forgotten to top-up their prepaid card credit. By integrating this innovative feature, merchants can significantly increase the conversion rate by allowing the user to conveniently switch the payment method within the same transaction session. The solution is automatically integrated within the mopay API.
mopay provides direct mobile carrier, landline and broadband billing options for online merchants in more than 80 countries through its industry-leading payment platform. Direct mobile carrier billing is the largest part of mopay’s business: Using only their mobile numbers consumers are able to pay without entering a credit card number or confidential bank details. Landline billing was added to mopay’s product portfolio in 2010. Since then this payment option has become available in more than 30 countries worldwide, and it now has a total reach of close to one billion consumers. Instead of entering a mobile number, consumers simply call a phone number, and the transaction is charged to their landline bill.
Mobile billing is easy, quick and safe – but what happens, when there is not enough credit on the prepaid card? For a long time, this was the end of the transaction process, and the merchant lost the customer. With mopay landline fall-back, mopay developed an option to give the user a second path: When the transaction is being cancelled for any reason, the user is informed instantly with a pop-up window and can decide to switch to landline billing. The requested amount of money will then be billed to the consumer’s landline account.
“Landline fall-back is the perfect add-on for every merchant who wants to improve the conversion rate without effort,” said Martin Spitzer, product manager at mopay. “The only requirement for mopay landline fall-back is that merchants need to activate this option from the mopay API.”
“Our mopay landline fall-back technology offers great advantages for both consumers and merchants. Not only is it incredibly easy to integrate landline billing when the merchant already offers direct mobile carrier billing,” explained Ingo Lippert, CEO at mopay. ”With the addition of landline fall-back , the merchant attains a higher pay-out by improving conversion rates and also satisfies customers, who don’t have to cancel a transaction due to a lack of credit on their prepaid cards.”
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mopay signs deal with one of Europe’s largest video online stores, maxdome
mopay is providing a new mobile payment option for Germany-based maxdome. The leading video-on-demand platform will now offer the ability for customers to complete their payments without pre-registration.
Munich – 12 November 2013 – mopay, a global leader in innovative payment solutions for online merchants, is providing a new mobile payment option for Germany-based maxdome. The leading video-on-demand platform will now offer the ability for customers to complete their payments without pre-registration. This payment option is available for every user who has an active subscription with any mobile carrier in Germany, and the full maxdome content catalogue can be ordered and paid with mopay.
maxdome provides more than 50.000 movies, TV series, documentaries, concerts and children’s films for download or streaming. Increasingly, the owners of smart TVs who could benefit from maxdome’s service are looking for a safe and easy payment option. Now they are able to order and pay with mopay literally from their own couches. By deciding to integrate mobile payments into the available payment mix, the subsidiary of Germany’s media giant ProSiebenSat.1 addresses this new segment of users who are looking for a secure and convenient way to pay.
Paying with a mobile phone for each download is a quicker and much more convenient payment experience. New users of the platform who do not want to fully register beforehand are offered the additional option, “pay by SMS,” when choosing a film. Opting for this version simply requires consumers to text a short code to initiate the order and payment process. If successful, the movie starts automatically and is available for 48 hours with unlimited reruns. There is no need to register and share any personal data to use this payment option. The amount will be billed directly to the respective mobile phone account.
With maxdome, mopay enters a new business segment: online streaming, and download platforms are ideal use cases for mobile payments, regardless of whether consumers prefer weekly or monthly subscriptions or just single downloads. With the decision to add mopay, maxdome underlines mopay’s leading market positioning in the field of mobile payments.
“We are thrilled to have established a strong alliance with one of the largest video-on-demand platforms in Europe”, said mopay CEO Ingo Lippert. “By removing the need for consumers to register in order to pay for video service, we are helping to make the maxdome platform significantly more attractive to new users.”
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mopay signs global agreement with Telefónica Digital
mopay announced today a carrier billing partnership with one of the world’s leading carrier groups Telefónica. Under this agreement, mopay will be granted direct access to Telefónica’s billing platform BlueVia.
Munich and Madrid – 01 October 2013 – mopay, a global leader in innovative payment solutions for online merchants announced today a carrier billing partnership with one of the world’s leading carrier groups Telefónica. Under this agreement, mopay will be granted direct access to Telefónica’s billing platform, thus connecting mopay directly to the telco’s subscriber base worldwide. Consumers using mopay can purchase digital goods and services frictionlessly in nine countries where Telefónica Services are currently available and charge the purchases to their phone bill.
The agreement with Telefónica Digital is another significant milestone in mopay’s global strategy. The integration of Telefónica’s billing platform not only elevates the consumer experience to a new level but also improves commercial agreements for mopay’s global merchant base. The integration is a valuable addition to mopay’s global carrier network, particularly for the emerging markets of Latin America where the ability to pay via a mobile phone with charge to mobile billing is very popular. The mobile penetration rates of more than 120% versus barely 50% for credit card penetration speak for themselves, and looking at the young demographics, the imbalance is even more significant.
mopay is a clear frontrunner in making payments of digital and virtual goods as easy as possible. Regardless of whether the transaction is initiated via a PC or mobile device, mopay manages the complexity of literally hundreds of carrier connections through an easy-to-integrate API, which now includes the full reach of Telefónica globally.
The mopay payment process itself is very simple: consumers select mopay when purchasing a digital or virtual item online. Once the phone number has been provided and the user is authenticated, the purchased amount will be billed to the respective mobile phone account. No registration or further information needs to be provided in order to successfully complete the transaction. This simplicity drives conversion rates and makes mobile carrier billing one of the most important payment channels—especially in emerging markets.
Ingo Lippert, CEO of mopay states, "We are thrilled to have entered into a long-term agreement with one of the world’s fastest growing and most prominent carrier groups. The agreement will allow our merchant base to directly access Telefónica’s subscriber base, and it marks an important milestone in our growth strategy.”
“Telefónica Digital is delighted to have signed an agreement with one of the industry’s mobile payment heavyweights. We are glad that mopay has decided to integrate with Telefónica’s billing platform, which will surely benefit the company’s high-caliber merchant base,” says Jose Valles, VP Partner Products, Telefónica Digital.
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mopay reconfirmed as a preferred mobile payments supplier for Gameforge
mopay, a global leader in innovative payment solutions for online merchants, announced today that it has been reconfirmed as preferred payment partner for Gameforge, one of the leading providers of high-quality online games. mopay has received top scores in Gameforge’s evaluation of mobile payment providers and will thus continue to process a significant proportion of Gameforge’s global mobile payment transactions.
mopay provides direct carrier, landline and broadband billing options for online merchants in more than 80 countries through its industry-leading payments platform. Implemented in Gameforge’s offers, mopay enables players to easily, quickly and securely make in-game purchases, allowing them to buy virtual goods in its AAA game portfolio. The purchases will be billed directly to any available telecommunications account. Since mopay only requires a mobile phone number, landline phone number, or a broadband account, consumers using mopay are more likely to complete a transaction than consumers using a credit card for the purchasing process.
With an impressive portfolio of some 20 online games and over 380 million registered players, Gameforge is one of the leading providers of massively multiplayer online games (MMOGs) in the western world. Based in Karlsruhe, Germany, the internationally active company offers its games in more than 50 languages. The portfolio contains client-based games, as well as browser-based online games.
Since 2005, Gameforge has chosen mopay as a preferred provider in the area of mobile payments. After an intensive market screening as part of the internal optimization, the company reconfirmed the close partnership with mopay. Eight potential suppliers were benchmarked against mopay in categories, such as customer care, cost, tax compliance, clearing and settlement, graphical user interface (GUI), fraud prevention, and many more.
“We are delighted that Gameforge re-affirmed mopay’s superior service against almost all of our global challengers. The breadth and depth of the analysis were impressive, so this decision really means a lot to us," said Ingo Lippert, global CEO of mopay.
Andreas Schulze, payment product director from Gameforge adds, "We are very pleased that after a rigorous analysis, mopay has proven to be a good choice for our platform and are happy to continue our successful cooperation.”
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mopay introduces one-click mobile payment revolution in user convenience
mopay, a global leader in innovative payment solutions for online merchants, announced today a revolutionary breakthrough in user convenience. In cooperation with Telefonica and Vodafone, customers are now able to complete Web-based carrier payments with a single confirmation click. An enhanced user profile creates the basis of this new anonymous ID technology, which significantly shortens the payment process and boosts conversion to a new industry benchmark level of 93% and more. Less friction means more user convenience and thus more completed transactions.
Up until now, at least three steps were necessary to successfully complete a payment transaction on the Web using carrier billing. After entering his mobile number in a Web-based payment window, the consumer received a PIN via SMS on his mobile phone, which then had to be typed in manually in a subsequent payment window. Although this simple process required no user registration and produced stunning conversion rates, mopay has continuously worked for more than 10 months to improve the user experience even further.
With the new one-click method, a repeat user is identified through sophisticated anonymous ID technology thus skipping the authentication process and going straight to the purchase confirmation screen. The proprietary technology mopay uses securely identifies a repeat user by analyzing anonymous technical details, such as the phone model or mobile browser ID and combines this with merchant data. As no personal data is required, the consumer’s real identity is never revealed.
"I am thrilled that we are able to offer our merchants and consumers this incredibly simple payment process," says Ingo Lippert, CEO of mopay. “Telefonica and Vodafone, two of the largest telecommunication providers worldwide, are giving their German customers the opportunity to test this new payment experience through mopay—a tremendous demonstration of trust in our technology and drive to innovate. We now plan to roll out the new technology in as many of our 80 markets as possible.”
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mopay Strengthens its Presence in Asia with Two New Offices
Payments leader supports Asian online merchants with offices in Korea and Indonesia
BEIJING & PALO ALTO, Calif.--(BUSINESS WIRE)--mopay, a leader in mobile payment solutions for online merchants, today announced its continued global expansion with two new representative offices in Asia. Located in Seoul, Korea and Jakarta, Indonesia, mopay’s expanded presence will support Asian online merchants to grow internationally. Since establishing its regional headquarter in Beijing in 2010, mopay has succeeded in building a well-trusted payment brand among Asian merchants, acquiring over 100 new clients in the region, including Tencent, Shanda Interactive and Changyou. Today, mopay is working with nine out of China’s top ten online game companies.
Asia has dominated the mobile payments market and now represents 40 percent of all mobile payment users worldwide, more than 2.5 times as many as North America, according to Gartner. Direct operator billing is especially popular with online gamers and ranks among the top three preferred payment methods for virtual good transactions in Asia/Pacific.
To expand internationally, Asian merchants are increasingly looking for a partner who understands the importance of a convenient, customized checkout process that can help achieve the highest possible conversion rates. mopay’s new offices are staffed with experienced payment professionals, providing the knowledge that enables online content providers to gain traction in the Americas, Europe and the Middle East.
Nora Qiao, Channel Department Manager at Koram Games, a webgame market leader in Asia with subsidiaries in China, Taiwan, Hong Kong, Japan, Korea and Malaysia and over 100 million users globally, expressed, “mopay’s in-depth experience as a carrier billing provider is unparalleled in the industry. We have a clear edge over our competition thanks to mopay’s sophisticated billing technology. mopay helped us tremendously in expanding our business overseas.”
“Asia’s online merchants maintain an impressive tradition of providing quality online content that attracts millions of users both locally and internationally,” said Kolja Reiss, mopay’s Managing Director in the US. “The recent opening of two new offices marks just another step in mopay’s ongoing expansion in Asia. mopay has future plans to open two more offices within the next twelve months to further solidify its carrier relations in Asia and provide additional client representatives in the region.”