Want to keep up-to-date on all the latest news from mopay? Then you are in the right place. Here you can find both past and present press releases as well as pictures and logos.
16.02.10
LEADING EUROPEAN MOBILE PAYMENT PROVIDER MOPAY EXPANDS GLOBAL PRESENCE TO UNITED STATES
Brings More Than Ten Years of Expertise in Micropayments to U.S. Audience
Munich and Palo Alto, Calif. – February 16, 2010 – mopay, a leading provider of mobile payment solutions worldwide, today announced its expansion into the U.S. market, enabling North American gaming and social networking providers to open a new revenue channel and allowing U.S. consumers to purchase virtual goods and other digital content through their mobile phone accounts. mopay’s U.S. offices will be headquartered in Palo Alto, California and led by Kolja Reiss, Managing Director of mopay, Inc. mopay specializes in bringing the “unbanked”— people without bank accounts and limited or no credit – the power to purchase digital goods and services with ease by placing charges on their mobile phone bills.
Reaching more than 3.3 billion people with SMS-enabled mobile phones in 65 countries around the globe, mopay enters the U.S. market as a major challenger to providers BOKU and Zong. mopay, a European industry heavyweight with close to 100 employees and a blue-chip customer base that reaches 500 million users worldwide, brings unprecedented mobile payments experience to the U.S., offering a clear advantage over its competitors. Some of the global brands being served by mopay today include Bigpoint, Gameforge, Innogames, Sulake and Travian. A local presence in the U.S. will allow mopay to service those customers with a U.S. billing option and will extend its sales efforts to U.S. clients searching for an experienced mobile payment player with truly global coverage.
For the first time, online gaming and social networking providers in the U.S. can benefit from mopay’s world-class solutions, best practices in integrating mobile payments into providers’ revenue streams, and consulting expertise to guide customers from implementation through ensuring an optimum consumer experience. The mopay credo is doing mobile payment right which is much more than just adding a payment option at checkout. It is about end-customer confidence as well as vendor satisfaction which mopay has proven to deliver to its client base across the globe.
“The U.S. market is ripe for change and primed for growth in the mobile payment market,” said Mr. Reiss. “European providers have been ahead of the mobile payment curve for a number of years, successfully embracing the full potential of how easy it is to pay for goods and services via mobile. Now we’re bringing our ten years experience and market opportunities to U.S. vendors, so they can offer their customers the convenience of mobile payments around the globe. With more than 400 customers worldwide, mopay boasts more experience than most providers combined. We look forward to partnering with U.S. vendors to open up a new revenue channel and share with them our tremendous expertise and experience.”
As Managing Director of mopay, Inc, Kolja Reiss is responsible for overseeing all aspects of corporate relations and operations for mopay in North America. Mr. Reiss has over 14 years of experience in the telecommunications industry and is recognized as a leader in the mobile industry. Prior to mopay, Mr. Reiss headed the technical operations for MindMatics LLC in New York and Los Angeles. He holds a Master's Degree in Business Information Systems from the University of Paderborn in Germany.
mopay will be exhibiting at this year’s Engage! Conference in New York City from February 16 – 17 at booth #55.
You can download this press release as a PDF: Download
04.02.10
E-COMMERCE TREND 2010: MICROPAYMENTS
Munich, February 4th 2010 – mopay, one of the leading mobile payment solutions worldwide, recorded double the number of transactions in the past fiscal year in the region of up to ten Euros. This development is congruent to the current megatrend of micropayments. Market researchers are forecasting a further doubling of the market segment for this year. In the USA, according to Reuters, the number of micropayments in 2010 will increase to over two billion US dollars.
With micropayments, we’re talking about a payment process for small and smallest amounts amounting to up to ten Euros. Currently, these offers are deployed on online offers which are subject to a charge, such as online games, communities and video downloads. Lots of renowned operators from this sector had still been hoping for sole financing via online advertising until recently. Not least the world-wide economic slump and the restrictions on advertising budgets connected with it have led to changes in thinking. The introduction of premium offers in exchange for a low charge seems to be the solution to the dilemma and is shown by the clear increase in mopay transactions.
“The online world is currently in a transitional phase” said Ingo Lippert, CEO of Germany-based MindMatics AG, the provider of the mopay international mobile payment platform. “Lots of business models are looking for new financing options because of this. In the gaming sector, for example, micropayments have successfully replaced the topic of in-game advertising. We can already now see that other industries are following this trend.”
However, particular requirements are imposed for the payment process of small amounts. The three most important aspects are the profitability, simplicity and availability of the means of payment. The smaller the amounts, the higher the costs of the transactions on a percentage basis. For this reason, micropayment transactions are being neglected by a large proportion of providers of established methods of payment. In addition, the time-consuming data entry of account or card information for the purchase of an item amounting to a single figure in euros is less attractive to the purchaser. Lastly, the fact that not every customer has a credit card or another means of payment other than cash available shows the essentialness of a simple and universally available payment method – the mobile phone, respectively the credit on it.
This is exactly where mopay (www.mopay.com) gets involved. Each person who owns a mobile can carry out pay transactions by entering their mobile phone numbers. In theory, mobile payment is the most wide-spread payment method in the world. According to an investigation by Gartner, by 2013, 70 percent of the world’s population will have a mobile phone – far more than the number of all the bank accounts worldwide. In addition to the classic methods of payment, mobile payment offers a safe and simple payment process and opens up a target group – “unbanked” or “underbanked individuals”, i.e. end customers with restricted access to banks.
Lippert continued: “mopay is a mobile payment solution which fulfils all the requirements of micropayments and in doing so, guarantees unsurpassed propagation. The rate of over 70 percent of concluded payment processes after choosing mopay as a method of payment is 10 times above the rate of other common payment alternatives. We’re delighted by the acceptance and growth of mopay and are looking forward to an exciting year in 2010.”
You can download this press release as a PDF: Download
18.11.09
"MOPAY" IS MINDMATICS’ NEW SIGNATURE PRODUCT. PAYING FOR WEB CONTENT BY MOBILE PHONE IN 60 COUNTRIES.
Munich, 18th of November 2009 – MindMatics is going on the offensive with its “mopay” product. Today, more than 3.1 billion people worldwide have the option of buying digital goods on the web simply by using their mobile phone. Transactions are debited from the customer’s mobile phone bill or pay-as-you-go credit. mopay incorporates a wide variety of country specific protocols and regulations of approximately 290 mobile network operators in more than 60 countries into a uniform web widget giving mopay the number one position world-wide in terms of country coverage .
Micropayments can now be deducted from customers’ mobile phone bills instantly via a simple internet payment window which every portal provider can integrate into its website. Whilst numerous payment provider already offer simple direct debit and credit card web integration, mopay (www.mopay.com) is the payment alternative giving a young target audience the option of purchasing digital goods internationally. The variety of the goods range from membership fees for online communities, fee based access to songs or videos, and so-called “virtual items” in online games.
Using mopay is very simple: the user clicks on the “mopay” icon when purchasing on the web. A payment window opens and allows the user to enter their mobile phone number. The user instantly receives a PIN number via SMS on their mobile which they need to enter in the mopay window. There is no need to enter names, credit card information, account numbers and addresses. With nearly 100% mobile penetration in the Western world and beyond, mopay represents a safe and simple method of payment for many.
From a retailer’s point of view, incorporating mopay and activating the payment feature can be completed within a few hours. Website operators will immediately open up a new window of opportunity for their goods and services to a target group of consumers who do not have credit cards or other payment methods at their disposal. Analyses show that existing sales with existing payment methods are not cannibalized by mopay sales but are instead supplemented by a new revenue stream. Experts predict a rise in sales of around 40% per year over the next 3 years for the digital goods market. mopay is at the forefront of this growing market segment.
“The fact that web services are not only financed by advertising but also by commercial transactions means that mobile phones have an additional function as a mobile wallet in their broad spectrum of functions” says Ingo Lippert, CEO of MindMatics AG. “We’re proud to already have as our customers some of the largest gaming and community operators in Europe today.”
You can download this press release as a PDF: Download
06.07.09
MINDMATICS LAUNCHES ITS FIRST ONLINE PLATFORM ‘M3’ FOR MOBILE SERVICES
Munich, 6 July 2009 - MindMatics begins its marketing campaign for the m³ !self service' mobile platform. This browser based platform not only enables small and medium sized enterprises to realize their own mobile marketing campaigns, but also facilitates specialists by offering individual configuration and monitoring options for both country specific CRM and payment activities.
Most of the platform's interactive mobile services are based around the same fundamental system component. From multi-level SMS competitions, mobile portal access, content downloads, PIN services and reverse auctions to elaborate mobile CRM logics- numerous program components have been integrated into the m³ platform by MindMatics' development team, and each module can be individually activated. During the platform’s development particular care was taken to ensure simple and intuitive operation, so that even users without any previous technical knowledge could set up their own live mobile service within minutes. Another highlight of this platform is its extensive reporting function, which displays and compares all relevant campaign data in real time, allowing you instant access to your performance review. This reporting module is now available for all MindMatics customers free of charge.
MindMatics has a wealth of experience gained throughout 10 years of technically implementing mobile marketing campaigns and services. It has taken this valuable experience and utilized it in the formulation of the m³ platform. Selected customers, who tested the platform in advance, were impressed by its multiple service functions and ease of use. The Berliner Fox Mobile Distribution GmbH is, alongside MindMatics' subsidiary company CLANMO, one of the first organisations to utilize the comprehensive CRM possibilities.
Christoph Ranaweera, supervisor for Technical Country Management at Fox Mobile Distribution, was impressed: "As one of the world leaders in the field of Mobile Entertainment we have evaluated numerous platforms from different mobile service providers. With the MindMatics m³ platform you can practically feel the amount of technical experience this service provider has to offer. Our cost efficiency requirements are met completely with the mobile CRM solution."
"Our goal is to provide each MindMatics customer – whether beginner or expert - with the complete MindMatics know-how to enable the successful realization of all campaigns, through an intuitive operating system," said Ingo Lippert, CEO of MindMatics AG. "This platform should also be respectively affordable so that even the smallest company can quickly and easily gain access to the mobile market."
You can download this press release as a PDF: Download
11.05.09
MINDMATICS TO ORGANIZE PAN-EUROPEAN SMS VOTING FOR THE 2009 EUROVISION SONG CONTEST
Munich, 11 May 2009 - On 16 May in Moscow, Russia, Europe’s top song will be chosen for the 54th time at the Eurovision Song Contest (ESC). The occasion is the 12th time that MindMatics AG have been tasked with organising the SMS voting for a European Broadcasting Union (EBU) event as a partner to digame mobile GmbH, Cologne, Germany. Moreover, the ESC is the largest TV voting event in the world.
A total of 42 nations are taking part this year. As was the case last year, the 2009 semi-finals have been divided into two groups of countries, with 37 nations battling it out for one of the 20 available places in the final. The first semi-final being held on 12 May 2009. As reigning titleholder, Russia has already qualified for the final, along with France, Spain, England and Germany as the largest participating countries.
In the final, viewers will have precisely 15 minutes following the final live performance to register their vote. MindMatics will then bundle all the SMS votes received from the respective countries and forward these to a pan-European voting platform provided by digame mobile, Cologne. There the final result of the voting will be ascertained from all the SMS messages and calls registered, before being sent to Moscow and each participating country.
On Saturday night at 9 pm CET over 100 million viewers throughout Europe will be following the ultimate musical event on TV.
"We are delighted that this year we are once again working with MindMatics AG as a cooperation partner for the Eurovision Song Contest", stated Werner Klötsch, Managing Director of digame mobile GmbH. "For us, reliability is of prime importance and MindMatics has already proved during previous joint events that it is more than capable of meeting our exceptionally high standards", he continued.
You can download this press release as a PDF: Download
03.03.09
MINDMATICS TO POWER BEATBULLYING’S LAUNCH OF CYBERMENTORS TO STAMP OUT CYBER-BULLYING EPIDEMIC
Client: Beatbullying (CyberMentors)
Gordon Brown, Ed Balls and top celebrities back ground-breaking anti-cyberbullying scheme
London, March 3, 2009 - MindMatics, a global leader in the development and implementation of mobile services, announced its partnership with Beatbullying, the UK’s leading bullying prevention charity. Beatbullying is tackling the UK’s cyberbullying epidemic head-on with the launch of CyberMentors (www.cybermentors.org.uk), the first nationwide online peer-mentoring social networking site.
The launch of CyberMentors follows Safer Internet Day on 10th February where social networking giants including Facebook and MySpace agreed that they need to work together to find new ways of preventing cyberbullying. For the first time, young people suffering at the hands of cyberbullying can seek immediate help and advice from other young people. CyberMentors can be found online at www.cybermentors.org.uk. MindMatics’ mobile services provide CyberMentors with the means to get in touch with young people via another channel – the mobile phone.
Emma Jane Cross, Chief Executive, Beatbullying comments, "CyberMentors is the direct result of feedback given by the young people we have been working with in schools and communities across the country for the past seven years. It is the first time that the Third Sector, government, volunteers and young people are working together on a large scale and in an integrated way to tackle one of the biggest issues facing society today. We’re looking forward to encouraging more social networking sites to come on board and address everyone’s responsibility to keep young people safe."
"We are thrilled to be part of a project as worthwhile as CyberMentors," said Michael Englmaier, Head of Business Development at MindMatics. "MindMatics is looking forward to contributing to CyberMentors launch and future success."
You can download this press release as a PDF: Download
About Beatbullying:
Beatbullying is the UK’s leading bullying prevention charity. Founded in 1999, Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last five years, assisting and supporting young people that are being bullied, re-educating and changing the behaviour of young people that bully, and preventing bullying in schools and communities across the UK. CyberMentors is a Beatbullying project. (www.cybermentors.org or www.beatbullying.org)
For further information please contact:
Tel.: +44 20 74185550
12.01.09
MINDMATICS TO POWER INTERACTIVE MOBILE VOTING FOR THE UPCOMING REALITY TV SHOW: THE INDUSTRY
Teen Reality Music TV Series Selects MindMatics for Its Ability to Manage Substantial Viewer Voting
Los Angeles, January 12, 2009 - MindMatics, a global leader in the development and implementation of mobile services, announced its partnership with Real Reelz Productions to manage the promotional sweepstakes and mobile marketing campaigns for its highly anticipated reality TV show "The Industry." The Industry, which will air nationwide on syndicated stations beginning January 19th, and follows the launch of a new record label—Junior Records—founded by teen brothers, Josh Welch and JB Welch, who are in search of the next star talent.
In addition to the nail-biting suspense of watching potential hopefuls as they vie for the grand prize—a recording contract with Junior Records—viewers will have another reason to tune in every week. Each week, fans will have a chance to vote on show-related questions posed by The Welch Brothers from their mobile phone. In anticipation of the high volume of responses, Real Reelz Productions selected MindMatics, which boasts a processing capacity of several thousand incoming messages per second, to accurately and efficiently process the incoming votes.
"The Industry is one of the most highly-anticipated shows in its genre. We wanted to give viewers the opportunity to experience the dream by providing interactive elements that relate to the show," commented Dallas Tanner, Co-Creator/Director and Executive Producer of The Industry, and furthermore remarked that "based on MindMatics’ impressive track-record and demonstrated mobile marketing capabilities, we know that its team has the experience and technological know-how to handle the fast-paced, interactive portion of the show."
"We are thrilled and honored to work with Real Reelz Productions," said Kai Buehler, General Manager of MindMatics. "Interactive voting elements have become an integral part for television viewers and MindMatics is delighted to offer fans of The Industry a unique way to get involved with the show. MindMatics is looking forward to contributing to The Industry’s launch and future success."
Real Reelz Production’s "The Industry" will begin airing on January 19th. For more information, visit http://www.theindustrytvshow.com.
You can download this press release as a PDF: Download
About The Producers:
The Industry was co-produced, along with Real Reelz Productions, Maverick Entertainment and Sports Network, LLC, Lightworks Program Distribution and Hollywood "teen" hit movies makers Jeff Rice, Michael Becker and Mark Rogan.
For further information please contact:
The Industry TV Show
Online: www.theindustrytvshow.com
Email: press(at)theindustrytvshow.com
Phone #310-281-6930
